A Comprehensive Guide on Viral Marketing

While the world is digitalizing in every single aspect, it has become quite essential to leverage its key resources which include marketing as well.

To optimize marketing strategies, we need to include viral videos and engaging content that spreads at the speed of light in our overall Digital Marketing strategy.

What exactly is Viral Marketing?

Viral marketing refers to how consumers spread information about a product with other people through their social networks.

It allows using the power of social networking and the internet to generate interest and create a buzz around your offerings.

Viral marketing is objectified to create viral messages that appeal to individuals with high social networking potential.

Back in 2005, a company named Burger King Holdings recovered from market-share losses using viral marketing.

What are the advantages of Viral Marketing?

1. Cheaper

Viral Marketing is a cheaper alternative as compared to traditional marketing efforts.

Even though it works in conjunction with other efforts, it can really help you in making people talk about your brand.

For example, a funny video showcasing your drink might go viral simultaneously or after the video is released. You can even reveal more details about the drink after your video goes viral. This can increase brand awareness massively.

The good thing about viral marketing is that it does not require huge investments.

This does not happen initially but with time it will surely cut down your advertising costs once you get enough exposure and buzz around the internet.

That is why; viral marketing is an appealing solution for all start-ups and aspiring entrepreneurs.

Since it utilizes the free endorsement of the individual rather than the purchase of mass media to spread the word, anybody can use it.

2. Exponential Growth

The task of creating the content first demands greater attention in detail, communication skills and knowledge of what exactly the consumer wants.

However, once a group of people is exposed to your viral content, it gets spread everywhere and catches the attention of other people as well.

One of the popular ways to go viral through referral or “refer to a friend”. This is usually followed by a reward and is used by many leading companies to generate buzz in the market.

This drives people to your website, which means higher traffic; more clicks and even more conversion.

It is one of the few strategies that possess the potential to create explosive growth in very little time.

To further accelerate your growth, make sure the spreading process of the viral content is easy. Spreading should not require the viewer to log in or sign up for anything because this will lead them to bounce back.

3. Enhanced Visibility

A good content marketing campaign unleashes the interest of your target audience and increases visibility which further, in turn, leads to increased growth of your brand.

Make sure that the content you create is connected to your website and various social media platforms.

The delightful or amusing content should enhance your product/service/brand’s visibility across the Internet.

At the end of the video, a 3-second call-to-action you wish to enforce should be attached. This would be really beneficial.

4. More Credibility

As a matter of fact, with recognition comes you can earn trust and acceptance from your target audience.

The loud and remarkable buzz generated through your viral content helps boost your product or service recognition.

As more and more people recommend and talk about your brand, your credibility is increased among your audience that further improves your online reputation management.

You need to make sure that initially who were just a set of people sharing your content are now your leads holding the potential of converting into your customers.

You should make use of the viewers effectively and aim at building a trustworthy relationship.

5. Boosts Conversions

Content that is capable of igniting emotions in customers through its content and direction goes viral instantly.

This leads to enhanced engagement of your audience and in return builds their trust within your brand.

The ultimate goal of converting your prospective lead into your potential customer is surely achieved through this strategy but it might take some time. So, patience is highly required.

6. Enhanced Customer List:

Viral marketing works perfectly to enhance your customer list through word-of-mouth recommendations.
It’s not only the number of your customers but also the quality of your customers that drives your business. Moreover, you should focus on qualified traffic.

A recommendation from one loyal customer attracts more people to your brand, now your job is to provide your customers with such a product/service that helps them stay.

The major goal viral marketing can help you achieve is brand awareness and the rest of the job is yours to handle. So, make use of the viewers effectively.

Viral Marketing Statistics

According to Bryan Heathman, president of I Promotion for 24/7 Media, an online direct marketing company-

• 80% of online firms use viral marketing.
• 81% of viral e-mail recipients pass them to at least one person.
• 56% of browsers find new sites through viral marketing.
• 49% send e-mail messages to two or more people.

Conclusion

Viral marketing can really do wonders for your business. An important thing that is of concern is that although viral marketing is an extremely effectual tool, it is something to include in your list of online marketing strategies. However, by learning digital marketing, you can perfectly plan out your viral marketing strategies.

So, you should start with the limited investments but the maximum efforts you can put in to make a content go viral.
Over to You!