5 Trending Web Development Technologies In USA

Businesses, large and small, must focus on building their online presence. With each year, web development is evolving at a fast pace. If you fail to keep up with these trends, you may fall out of the competition. You must develop and maintain your website by aligning with these trends and technologies. Here is a compilation of the top five in-demand and trending web development technologies in the USA in 2022.

API-first Approach

API-first is a popular approach to web development. APIs stand for Application Programming Interfaces. These are software intermediaries that allow tools to communicate.

Why is API one of the most sought-after technology in web development? Web developers use APIs as it helps them create complex functionalities easily. Hence, it provides them with positive experiences. The use of consistent, well-designed, and well-documented APIs makes it easier for developers to build websites.

In this approach, one does not start with the code. The team first designs, plans, mocks and tests the interface for the website. They work on the API layer. It creates a rich ecosystem. It boosts efficiency and speed of innovation.

API-first approach allows developers to reuse existing software and infrastructure resources. Reusability of the same code between projects reduces the development cost. Developers do not have to redesign the API while adding new features to the website. It speeds the total development time to bring products faster to the market.

This approach thus adopts a product mindset. It understands that product may require changes in the future. Hence, it becomes easier to embed these changes. It offers stability to the website. Companies can prioritize customer experience at all times with an API-first approach.

Startups are making use of API technology. Examples include the use of Google Maps and Twitter APIs. Google Maps API is enabling websites to save investment in adding maps and routing functionalities. Twitter APIs allow websites to display tweets. It improves the chances of gathering traffic.

2. Artificial Intelligence and Bots

AI simplifies the development process. AI chatbots have been around for some time. But in 2022, it is expected to become more advanced. The improvement in machine learning and natural language processing is improving the capabilities of AI-powered chatbots.

The primary use of AI-powered chatbots is to improve user experience. Customers find it convenient to speak to chatbots when navigating the website. It can direct them to the appropriate page. For example, developers can program these bots to prompt: “How can I help you today?” They may offer a “troubleshooting” option via the bots. It helps solve their problems immediately. If not, it can help them further connect to the help desk team via chat or call.

While many popular companies in the US already use these chatbots, more enterprises are expected to adopt them in 2022. Many customer-centric web apps now rely on AI chatbots to boost website performance and appeal. By answering the frequently asked questions, it can help create engaging digital experiences for customers.

There’s more! AI bots provide 24*7 problem-solving availability. Thus, customers can approach it with their queries anytime. These bots have self-learning ability. It can constantly pick customer data and learn their intent to provide better and personalized answers.
Enterprises can easily integrate these chatbots into their website. Self-learning bots are the future. They are worth the investment considering their long-term benefits.

3. Progressive Web Apps (PWA)

Web developers recognize the many benefits of PWA in the development pipeline. PWA is an app that functions as a website while providing a full-native mobile app experience. Such websites are developed using common web technologies such as HTML and JavaScript. It helps in elevating the web browsing experience for users.

PWA can function on a device with a normal browser. It is increasingly replacing native mobile apps. It is faster, more engaging, and more reliable. PWA is being regarded as the future of web development.

An important benefit of PWA design is that it is mostly platform-independent. That is, with a single codebase, you can create the website to run on different platforms. Moreover, you can seamlessly download and install it.

PWA website designs are very lightweight and responsive. Some of the top web development companies globally now offer PWA solutions to their clients. It is because PWA design provides high quality and immersive user experience. It boosts used engagement and improves conversion rate. There are several other remarkable features of PWA. These include offline access to cached content and push notifications.

With PWA design, developers incur low development costs. It also reduces the time to market. One can smoothly maintain and update it. Moreover, you can use it without depending on app distribution services such as Appstore or Play Store. 2022 is thus witnessing various enterprises switching to a PWA strategy.

Accelerated Mobile Pages (AMP)

Another hot web development technology in 2022 is Accelerated Mobile Pages (AMP). It is an open-source HTML-based framework. Google had launched the AMP project back in October 2015. The aim was to help web developers build mobile website pages to load faster. AMP-optimized pages could thus rank better than other mobile web pages. It could load in 2 seconds, while the non-AMP pages that may take up to 22 seconds.

Web developers are rapidly embracing AMP technology. It is proving to be useful for eCommerce websites. Customers don’t like any delay in eCommerce sites. If it happens, it can affect customer satisfaction. Thus, AMP has become a go-to technology to improve loading time and reduce bounce rates. Users can hence enjoy a super quick experience.

The development of AMP technology was carried out to encourage small businesses. The idea was to enable them to build a website that runs seamlessly on mobile devices. AMP brings down the load on the server. It thus improves server performance. It is therefore the right choice if you are using animated video content on the website. There is no overloading of the server. For instance, ads will load faster on the site allowing visitors to see them. Hence, the ad becomes more effective.

One can easily access the AMP website through all browsers. It can adjust to any browser. It is also highly stable and user-friendly. All of these enable the AMP website to get more clicks. It also gets better CTR (Click Through Rate). AMP is accelerating page functionality to ensure that the visitors are satisfied.

Voice Search Optimization

Users are now shifting to voice search. It has led to the onset of the voice search era. Voice search is one of the most prominent technology in web development. It allows users to speak to the device to give commands. In the past 10 years, the total volume of voice searches has grown over 35 times.

What are the main reasons for the shift toward voice interfaces? It is because it is extremely easy to use. There is no learning curve, allowing children and elders to easily use it. Voice search has become a popular trend in eCommerce and other websites. Optimizing the website for voice search allows users to easily find the web app.

Voice search technology has evolved considerably in recent years. It is projected that it can now recognize the voices of different people. It will prompt the technology and stakeholder to provide users with personalized experiences. Estimates suggest that by 2023 around 8 billion digital voice assistants will be in use. Since it is witnessing massive growth, voice search optimization undoubtedly makes it to the list of popular web development technologies.

Adopting voice search in your website enables the users to say their queries aloud. They need not type it down in the search box. Searching is thus getting smarter with voice search optimization. Adopting this technology can raise brand awareness, and bring traffic. It also boosts local visibility. Your users will be more pleased, leading to enhanced engagement. Thus, enabling your website with voice search is a major web development trend.