5 Best Conference Promotion Strategies and Tips

The main goals of a conference are networking, in-depth study on certain subjects, and idea exploration. These events bring together experts in the field and others with related interests for mutual learning and interaction. No matter what kind of conference you are organizing, as the conference organizer, you know that the most crucial aspect of the conference preparation is to ensure the attendee’s participation. If they are more engaged, the participants will be more inclined to consider their experience significant and want to return for any subsequent conference. Nevertheless, it would help if you first marketed the conference to the target demographic before you could come up with ideas to offer your attendees a fantastic experience. You will need a well-planned marketing strategy that takes precedence if you want to attract the right audience and provide them with a memorable experience. This guide will cover the best conference promotional strategies to help you with your upcoming conference.

Promotional Strategies to Follow For the Conference

You’ve arrived at the correct spot if you’re pondering how to market your conference correctly and set it apart from competing events. The best conference promotion advice in this post and some ideas for boosting attendance at your event will be provided.

1. Use Email Marketing

Good email marketing remains highly effective in promoting your event. Using email marketing campaigns can encourage those interested in going but have yet to register to do so. In addition, email marketing is cheap and offers fantastic returns. Search for an event ticketing system that offers email templates that enable you to add contacts or interfaces with additional applications to streamline sales and online registrations.
Segment your email contact list to precisely target and communicate with certain portions of your audience rather than mass mailing your complete list at once.No matter who you are addressing, refrain from spamming them and provide all pertinent information.

Not only where and when your event will take place but also who will be presenting and what attendees may expect to gain by attending. To submit information is where the website’s blog posts or other content might be helpful. Remember to remind others to register or purchase tickets if required. Include the URLs to these pages.

2. Make Use of Content Marketing

Content marketing entails developing and disseminating online content like social media postings, blogs, and videos to pique the attention of your target audience. Research content marketing by producing insightful material preceding the event that establishes your business as a thought leader in a particular industry.

Studying content will increase audience engagement and give potential attendees a sneak glimpse of your conference. You may generate content in various formats to promote your conference. The publication of blogs on any website is one well-liked content marketing method.

You can write brief news stories or lengthy, in-depth articles that describe previous conferences or conduct interviews with speakers who will participate in the event. Remember that you are only sometimes required to employ every channel when considering content marketing.

Considering the stats from prior marketing initiatives, consider the platforms the audience finds most engaging. Then, you may concentrate your efforts and attention on using those channels to market the upcoming event.

3. Use Social Media

You must develop a solid social media marketing plan to promote your event to as many consumers as possible. Start making a marketing plan after the conference schedule.

Create a Twitter Account

Make sure to create handles on Twitter and Instagram, two of the most used social media sites for events. You can share any information related to your event, like links for registration, corroborated speakers, attendees, quotes from registrants, or previous attendees. It can also include pictures of your setup or previous events, articles about your industry, blog posts by your speakers, and even funny gifs or memes if your audience finds them engaging.

Social Ads

Organic influence on social networks is either gone or dying. You must account for social media marketing costs in your event budget since connected consumers are hardwired. Try to make conference marketing feel as little like advertising as you can. Customers will scroll past your sponsored advertisements if they think you’re pushing too hard to sell them anything, even if your content is fascinating.

4. Live-Stream the Event

Live streaming is available across all of the leading social media platforms. It is a fantastic method to publicize your conference and create excitement. Use the hashtag in any content, please! For multi-day events, this can help get attendees to stick around for the rest of the conference.

Live streaming also allows those who can’t attend to experience a small portion of what they are missing. If you play your cards well and live to stream the appropriate parts of your meeting, you can ensure that those who watch will attend the conference the following year.
An excellent way to advertise your event is through video and live broadcasts. Share a live broadcast of the venue setup or make teaser movies to promote it. It will generate interest in your next event and increase ticket sales.

5. Send Out Direct Mail

Direct mail may cut through the noise of the digital world and significantly influence recipients more than online messaging. On a tangible page, as opposed to a screen, people are more likely to remember information. Direct mailings give potential participants a more individualized experience, like issuing a direct invitation.

If you are organizing a conference or event, give your audience comprehensive material that is simple to obtain later for a second reading. Because recipients may keep the documents and refer to them later, sending direct mail is an efficient approach to disseminating information.

Conclusion

Once registration is closed, conference promotion shouldn’t stop. Post-event promotion will aid in marketing for the next year since viral events encourage word-of-mouth advertising, which is invaluable.

Designate one individual (or a team, based on the size of the event) to broadcast live from panel discussions and keynote speeches throughout the event. There are countless options for posting content, including crowd images, sound bites from your presenters, brief movies, and photos of guests.

Consider which marketing strategies will be most successful for your event now that you have looked at some of the various methods you may sell your conference. Use multiple platforms in a good conference promotion plan to spread the news and attract your target audience. Investigate your possibilities, and be creative to capture your audience’s attention.