Is Using SEO Enough?

If you have produced any content within the last few years, you know how important it is to use SEO in order to get more traffic to your website and pages. On a daily basis, there are more than a billion searches carried out on the search engines, most of which are on Google. Each of these searches generates hundreds of thousands of results but not many people look beyond the first or the second page, let alone the fifth, hundredth or anything beyond that. Those pages are as good as non-existent. Companies such as Assertive UK, help you to prevent your website or blog from slipping into oblivion and create sustainable traffic to your site by using SEO and other tools.

Things Which Help Garner More Traffic In Addition To SEO

Creating SEO for your pages, blogs, and websites is very important to get your website ranked among the first forty search results in Google, and thus generating more traffic. However, as SEO agencies like the Assertive UK would tell you, getting the rank is not enough. There are many things that need to be considered, along with SEO, in order to maintain the rank. Google keeps updating its algorithms to detect any website which does not add to the experience of the users or the cumulative information among the competing sites and thus demotes these websites. The things that you should pay attention to while developing your content should include the following:

Create a Niche: Instead of focusing on absolutely everything and following the trends haphazardly, you should try to create a niche for your website that deals with a particular topic which you excel at. Try to provide the users with all the relevant information within the blog or website by interlinking the pages. Do not focus on the quantity of the content that you have, instead focus on its quality. You may publish new content weekly, biweekly or monthly, but still, attract huge traffic if the content is good. Also focusing on a topic allows you to go in-depth. Update your content regularly with new information, answers to the queries of viewers, and other such things that would make the experience of browsing through your website informative and wholesome.

Focus on Meta Description: The results on the search pages show only a couple of sentences from your content. Users are largely left to choose the data based on the link as well as the Meta Description. The Meta Description is the sentence in bold with the embedded link to your page which informs the viewers what to expect from your page in only a few words. If the actual content of the page does not match the Meta Description, the users are likely to leave the website within a few seconds. This is known as bouncing. The higher the bounce rate that your site has, the more likely it is to get red-flagged by Google and demoted from the top 40 results. To avoid this, keep your Meta Description compact and precise but do not stuff it with unnecessary keywords, for which there are no sufficient content, or anything ambiguous or misleading.

Device Compatibility: In today’s era, more and more people are using their laptops, desktops, tablets, and smartphones quite interchangeably. More than half the searches on Google and other search engines are conducted through smartphones. That is why it is important for you to provide device compatibility on your website so that it can be accessed easily, in a suitable format, from any of these devices. In addition to this, you also need to ensure that the time taken by your pages to load should be minimal because even though people are moving towards 4G and 5G, that does not guarantee good connectivity. Surveys have also shown that a delay in the loading time for as much as 5 seconds, can also cause heavy losses in traffic.

Conclusion

SEO agencies, such as the Assertive UK do not only focus on the SEO for your website but also on providing you with all the tools necessary to attract significant traffic from organic searches, which means without paid advertisement on the search engines. They also help to get your page ranked on the search engines locally, if you provide on-site or physical service. In case your website had attracted a penalty, they also help you to recover the losses by modifying the content and removing the things that attracted the penalty.

They also help you to build content based on keyword searches and voice searches. It is said that by 2020 around half the searches would be over voice, which is why the Assertive UK helps you to modify your content in such a manner that it would be ranked irrespective of how the search has been carried out. Moreover, they also help you with link building within the website to the relevant pages so that the users can get all the relevant information without having to leave the site.