Law Firm Websites Must Convert Visitors into Leads

A website is a highly effective marketing tool for law firms. It introduces the business to prospective customers by outlining the firm’s mission statement, services offered, contact address, and directions. Most law practices even go further to include a blog section that suggests the attorneys’ experience and expertise in legal matters.

Unfortunately, all this does not mean much if visitors coming to your website are not converting to leads or clients. The importance of hiring a digital marketing expert is that they will not only create a pretty website for you, but they will also implement the different factors that inform purchase decisions among website visitors.

Why should your law firm website convert visitors? Here are a few reasons why:

Increased Company Revenue

When visitors convert into leads, they move further down the sales funnel. If your website contains all the right elements, these leads are likely to convert into paying clients.

Customer Retention and Loyalty

Your leads converting to clients begets other benefits such as having a pool of customers devoted to your services. If you are selling exactly what you preach on your website, achieving this will be effortless.

Brand Recognition and Awareness Through Referrals

Happy customers will talk about, and even recommend, your law firm to friends and family who are looking for legal services.

How Can Law Firm Websites Convert Visitors into Leads?

Websites can go a long way in growing a law firm if executed right. Below are some of the ways you can start converting visitors into leads on your law firm website:

SEO Optimization

For your law firm’s website to be found by visitors and qualified leads alike, it has to appear among the top entries in search results. In other words, you have to invest in optimizing your website for search engines to recognize and prioritize your firm.

This process begins by conducting a keyword search for the most popular phrases and words that prospective customers are using to search for legal services like yours. For instance, a construction accident attorney will use specific keywords such as “construction injuries” or “construction accidents” to match with the right searches and attract quality traffic to a website.

Improving Loading Times

When prospective leads click on your link on the search results, how long does the website take to load? Are some elements such as images and videos taking forever to load? This could be hurting your conversion rates.

Statistics show that conversion rates drop with each increasing second a website takes to load. If your site takes a long while, prospective leads will lose interest fast and try the next link; which is not yours.

Implementing a Live Chat Feature

Customers can easily find you and your website now loads with flashing speeds. How do you continue to endear yourself as the right candidate for your visitor’s legal needs? By introducing and maintaining interaction with the website visitor.

One of the ways to achieve this is by implementing a live chat feature on the site. Place the chat button conspicuously but in a creative way that is not overbearing. Visitors looking for legal services have all sorts of legal questions regarding their case. Talking one-on-one with prospective leads is a perfect opportunity to show them why they should hire you.

Using Quality Content

When all is said and done, the most important element is the content that makes up your website. This can either be images, videos, or written copy. If you are looking to keep visitors long enough to become qualified leads, your content should be high-quality, informative, and eye-catching.

For videos and images, ensure that they have a high quality and are in harmony with the copy. Written content should answer your visitors’ questions while directing them to take the next actions in the sales funnel.