Tips for Writing Excellent Anchor Text in Your Blogs

Digital marketing and SEO techniques have evolved over the past couple of years and continue to do so and there are is no sign of this form of digital marketing slowing down. To stay ahead of the digital marketing movement, it’s a great idea to complete a digital marketing course to keep on top of your digital marketing strategy.

In simple terms anchor text are the visible and clickable words that are used to link one word to another, in other words, the visible part of a hyperlink that can be clicked to open a target web page. Anchor text should be used in both of your internal and external links. It’s also possible to use anchor text in guest posts and online articles and your blogging endeavours.

Anchor text improves your blogging rankings

Anchor text is a good digital marketing technique and can really improve your search engine results page ranking (SERPs). Search engines, such as Google, are able to see anchor text and the website page it is linking to and is able to rate its relevance. A pretty beneficial tool when you’re using anchor text to attract more traffic to your website. It’s also a very good idea to link anchor text to other articles besides your blogs as all search engines love to see websites with a strong brand.

An anchor text mistake

A common mistake bloggers make is to write text prompts like ‘click here’, or ‘read here’ or even, ‘more information’. To get search engines to see your anchor text make it relevant as the better the relevance the more chance you have of search engines seeing it.

Another mistake is the over-use of anchor text. While anchor text is an important part of your overall digital marketing strategy, it is a bad idea to over-use this technique and stay clear of using the ‘same’ anchor text over and over again. This over-use could result in the search engines viewing your anchor text as an attempt to manipulate your ranking and could even result in your site’s ranking being reduced.

Anchor text benefits

Ensure that your anchor text links to high quality content as you want to link to a variety of content to ensure you have a good mix related to your topic, brand, product or service. It’s a good idea to also brand your anchor text, for example, using your brand as part of your anchor text and keywords.

There are many tools available which allow you to check your anchor text which gives you great ideas for anchor text variations and to see what your competitors are anchoring with their text.

a. A few benefits of including anchor text are:
b. Helps to rank target keywords;
c. Improves click-throughs to the linked URL;
d. Increases ranking with search engines;
e. Lowers your bounce rate;
f. Improves the average time a reader spends on your site.

More than creating interest from your readers

While it’s important to create interesting links for your readers when writing anchor text, it’s also important to keep your SEO strategy in mind, as backlinks are a big part of search engine optimisation. When creating your anchor text, you obviously want to maximise the benefits and a good way to do this is to describe your products or service. Therefore by incorporating keywords in your anchor text will drive more traffic to your site.

Anchor text placement

Now you know the importance of anchor text to boost your digital marketing efforts, you’ll also need to understand where to place it to get the best results possible. The placement of anchor text is a critical part of link building as if this is well-positioned this can have a powerful effect on your search engine rankings.

The obvious places to put your anchor text includes header, footer, sidebar, lower and upper site body content. Google often will devaluate a link if it’s placed in the sidebar, and the absolute worst place for your anchor text placement is the footer, which is usually reserved for the webmaster’s details.

Make sure your place anchor text in the site body, and above all, make sure it has relevance to your site’s content.