Latest Trends on Video Marketing- Know Where Your Audience are Watching

Video Marketing is increasing at the moment, with all the major platforms putting preference on video content. Currently, it has become the hottest trend for the audience to watch. Video has always been the critical factor to attract the audience to sell the products by advertising, product placement in films, and TV shows have become so popular. People not only watch on TV, a lot many video advertisement clips are added in youtube, facebook, and google while we browse to know things video ads comes in between. Everything has become digitized; the audience is also too smart for buying things. Nowadays, the cost of making a quality promotional video is considerably worth value.

Companies need many things to bloom. Visionary leadership, outstanding service, offering, and much more. But today it’s competitive marketing; what the brand needs is a story. Stories make for better marketing because they elicit emotion. They would influence who we trust and help us make sense of complex information. A great story can communicate the entire character of a brand, not less than two minutes. Because it’s uniquely visual, you can use video to teach complex concepts what is content for, if not to make things more transparent for your audience, to share stories of the customers and try to fix it accordingly in their marketing ideas. But beyond video’s unique ability to convert like no other, it also acts as a medium for driving data. This is because we can track and measure audience engagement for video in a significant way — types of video marketing where the audience is watching.

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YouTube ads on TV ads

The TV used to be the place where businesses would want their ads to play. They could reach thousands upon thousands of people right in their living rooms. But going into 2019, fewer companies will be putting their money into TV ads and instead of turning to YouTube ads less expensive than prime time TV ads, but they reach more people. People freaking out over the mere idea that Netflix has started testing ads on its platform, more companies will be turning to Youtube next year to get their video advertisements to showcase their business or products to a vast gathering, who won’t be bothered to watch non-skip ads in between the video content.

Marketing trend video first

Many eagerly want to produce videos for their business marketing, than to keep themselves ideal on watching alone. That is, the way to get information and to express ourselves is moving from the text to the video.

Even small scale industries update their video to sell products on Facebook. A lot of people shares in Facebook it grows day by day. As a response, social networks and other media make it easier for us to consume and broadcast video. Take advantage of this new way of communicating and get closer to the audience than ever before.

Live Video

For brands, this trend will have more advantages in marketing. Live videos are cost-effective, as it is not necessary to invest in the production and editing phases. It attracts the audience as it transmits spontaneously and authentically. It increases the quality of the views. The audience spends there times longer watching live videos.

Square shaped videos

The format of the videos is also changing, and this affects the aspects of creativity and production. To do video marketing thinking in horizontal terms, phones and tablets have gotten us to think differently. That’s why there are more and more brands that dare to flip things around and create videos directly. The square format is increasingly successful where the audience is watching the videos.

Cost reduction

Video recording and production is cheaper than ever. There are tremendous fingertips, starting with the most obvious, with own mobile phone with a smartphone, a microphone, an editing program and a little talent you can produce a lot of attractive videos for the brand. If one wanted to go one step further and hire a professional so that there will be an option for a reasonable cost. The video market is more democratized than ever.

Video and E-learning

Marketing with videos with no doubt it is powerful, ‘it’s effectiveness doesn’t end there. Videos not only capture the action, but they have an excellent resource when we want to transmit information clearly and visually. Therefore, another trend of idea marketing that we want to highlight is the use of video as a tool for training, either internally in companies or creating monetizes content.

Paid and sponsored videos

Even if you have a variety of options available in the paid campaigns for advertising your videos, video ads across platforms like Facebook ads are a great opportunity to multiple conversions, but also has a partner with youtube and other influences to give content marketing a boost.

Mobile video, social and 360 degrees

One of the reasons why video is winning marketing, trends in 2018 more than ever before, is its integration with mobile and social networks. We all have a video camera in our pockets at all times.

Video is everywhere

Thinking out of the box is always a needed strategy to design your video according to the latest marketing trends, even though the channel you wish to distribute also matters. All these youtube videos are getting trendier on facebook and other social media platforms.

Video content giving brand authenticity

Videos can increase audience confidence in a brand as they make it easier to show the people behind it. That’s why videos can help with audience loyalty. But videos alone are not a magical solution. The audience needs to be able to create content that transmits and resonates with the audience.

Conclusion:

Video marketing isn’t going anywhere. It’s only going to get bigger. While creating and publishing the videos may have been costly in the past, there are more than enough tools to generate, guide, or let the audience make the entire video for an incredibly reasonable price- which is a piece of excellent news for audience budget. In short, there’s no excuse for not launching and video marketing campaign.