Top 5 Web Design Features for Successful E-Commerce Websites

Over and above being visually appealing and aesthetically gratifying, an Ecommerce website should be simple to use and have most of the must-have features, which are integral for the seamless functioning of all Ecommerce websites.
Having an interactive and responsive website with the best of must-have features enhances your chances of converting visitors into purchasers.

The top 5 web design features for a successful Ecommerce website have been enlisted below, and you should include them in your web design right away, if you haven’t already.

1. Wish Lists –

This is an excellent design feature to have on all websites. Whoever came up with this, really deserves a cookie and then some more rewards!

It’s an ingenious idea that plays right into the minds of visitors, the majority of which go through a lot of options before making purchases. When users get the option of ‘Wish List’ next to a product they are tempted to use the option, which serves as a motivational call-to-action for to come back and buy the product.

It’s all about the psychology of online shoppers and ‘Wish Lists’ have been proven to increase sales for many eCommerce websites who included them in their designs. Further, for Wish Lists that can be shared, the possibilities of conversion grow even more when friends’ circles and families get involved.

Whatever products the users add to ‘Wish Lists’ remains at the back of their head, which serves as a constant reminder of sorts to buy the product. It’s a great psychological trick, which works like absolute magic.

2. Easy Navigation –

It is one of the must-have web design features. Designers tend to a little overboard in making the websites visually appealing which makes it a little complicated for the users to navigate through the different sections on the website.

This is a counterproductive step, which is going to see you fail in converting visitors into actual customers. The easier it is to navigate from the home page to the payment page, the higher will be your chances of converting.
This is a fact and it holds true for all Ecommerce websites. People are looking for easy payment processes and a credible website that sells them quality products. All the unnecessary sparkle on your design may bedazzle them but they still won’t be convinced in using their banking and credit and debit card information to pay for your products, if feel the navigation isn’t easy enough.

Easier navigation can be ensured with the help of flyout, dropline, and dropdown menus. Further, Breadcrumbs can be utilized to yield results as has been done by many other web designers.

When you put simplicity at the core of your operations, you are likely to win big as the ease of navigation from the homepage to the payment page has a lot of influence on visitors becoming customers.

3. User-Generate Reviews –

Over 90% of all online shoppers read reviews before actually buying the product. It helps them in making their final decision by going through the experiences of other buyers who have bought the same product.
More than a majority (57%) of all online shoppers appear to be more inclined to buy products if they have 4 stars or more. Customers take reviews and testimonials very seriously and so should you if you intend to improve your business.

You should be a fair and impartial host and allow both positive and negative reviews of products that are sold through your website, so that users see you as a credible source and their trust in you grows stronger.
You should impartially facilitate both negative and positive product reviews and aggregate ratings of different products to help the users in arriving at a much more informed decision.

4. High-Resolution Photos and Videos –

Traffic is the lifeblood of all online businesses and one great way of getting their attention and holding it is through high-resolution photos and videos. It may have been said that a picture says a thousand words, but high-resolution photos and videos, end up saying a lot more than that.

To avoid the risk of going overboard and appearing a little flashier than comfort but still being attractive enough, you can make the use of high-quality photos and videos on your website to serve as the visual representation that aids the visitors in knowing the product more and making their final decisions.

Professionally sourced photographs of the products from more than one angle, really goes a long way in building the confidence in the visitor in said product and substantially increases your chances of converting.

5. Display Scarcity at all times –

It is a very effective way of increasing sales of products which are already selling by psychologically playing with the minds of the visitors.

If and when you make the scarcity of a product visible on your homepage, it is likely to pique the attention of a lot of customers, who will be intrigued for very obvious reasons.

In today’s day and age, everyone wants the best products for the prices they pay, and no one wants to be left out. These same traits of the majority of online shoppers can be used by you in increasing the sales of your products.
If people see something selling like hotcakes, they will for sure wonder why and soon will be more than eager to jump on the bandwagon and add the product to cart” before it ‘Runs out of Stock.”

Conclusion

Yours is not the only Ecommerce website out there, and there are high chances that you aren’t the biggest or where you envision yourself to be.

Reason?
The industry is getting ruthlessly competitive and only the fittest can survive. You can do so by building an engaging website replete with all the must-have web designs. Having a good e-commerce full of the top website design features proves very effective in building a solid brand, connect on a deeper level with existing customers along with attracting new potential customers. For achieving best web design results you can hire a designer or outsource it to web design company.

Design your website with an unwavering focus on your goal of compelling visitors into turning into consumers and keep the flash, razmataz and all the needless distractions to a minimum.