Why are Online Businesses Taking Help of Social Media Marketing Services?

Marketing on social media demands both strategy and creativity. Despite the fact that the users on Social Media may appear overwhelming, its significance cannot be understated. Around 92% of marketers must use social media as part of their marketing efforts. In addition, 78% of salespeople engaged in social media are outselling their peers who aren’t. Furthermore, its advantages go far beyond boosting revenues.

Nearly 40% of small businesses don’t use social media at all. Another alarming fact is that 16% said they would never utilize social media for business.

Here’s a step-by-step breakdown of why social media marketing is critical for online businesses:

1. Social Media Marketing Builds Brand Awareness

Gaining brand awareness and brand recognition is one of any business’s paramount marketing objectives. This is mainly because consumers want to buy brands they recognize. If your aim is to boost your brand awareness and recognition,
social media allows for easy and effective brand building.

One example of brand awareness and recognition is Adidas Originals. Adidas maintains a nice and tidy Twitter page. They don’t go overboard with their famous logo on their profile photo and cover photo. This cover photo is particularly successful because it highlights adidas’ merchandise while reinforcing their brand identity.

2. It Enables Personal and Meaningful Conversations

Social media marketing enables you to more effectively connect with your customers and audience more than ever before. This allows them to see and feel that they’re dealing with a legitimate brand and business, while at the same instance allowing the opportunity to get customer feedback. This is something that can help tremendously with improving, growing, and evolving your brand.

One of how you can make these relationships meaningful is by actively engaging in conversations on social media, such as by responding directly to customers who reach out or commenting on their posts.

Take a look at this tweet from Xbox Game Pass. They tweeted to inform that one of their popular games is now available on the EA Play platform. They gathered a lot of positive feedback regarding their product as a result of this. They also got people to talk. Fans were having meaningful dialogues, which were made possible by social media.

3. It Lets You Build Trust

Social media marketing also allows you to build trust more effectively than traditional advertising. It can do this by making your company more human and approachable while at the same time proving that you care about your customers. All of this can further help enhance your brand’s image.

This is especially important since 8 out of 10 consumers say they want to do business with companies they know care about them. Furthermore, 83% of people will continue using a product or service if they feel like the brand cares about them, according to Forbes.

A perfect example of building trust is this Axis Bank Twitter Ad.
While nearly every industry was severely impacted in 2020, local vendors and small enterprises were the hardest hit, with many brought to the edge of bankruptcy.

4. Social Media Marketing Increases Sales

Social media can also boost your business‘ bottom line. Social media is responsible for a total of 15.6% of all online sales, according to a study by BrightEdge Inc.

In addition to this, 79% of social media influencers have been directly involved in generating over $1 million in sales from social media alone, according to MediaPost. In fact, 41% have seen a significant increase in their brand profile thanks to the use of social media, while 23% have seen a significant increase in their brand since using social media.

Daniel Wellington, for example, has been effectively employing this method since their inception in 2011. With the support of influencers, the wristwatch maker was able to sell one million timepieces in just three years. And, in 2015, the brand achieved $220 million in revenue, a 214 percent increase over 2014.

To date, both top-tier influencers and micro-influencers are pushing discount coupons for Daniel Wellington products. Here’s an example from Dilara Kaynarca, a fashion and lifestyle influencer with 150,000+ Instagram followers.

5. It Provides a Way to Leverage Existing Customer Data

Social media can provide you with a way to leverage your existing customer data. In fact, it can help you get the customer feedback that you need in order to make important product and service improvements. This can come from both consumer feedback and from market research. It gives you an opportunity to learn about your customers’ needs, wants, habits, etc.

Take Hollar as an example:
Hollar is a mobile-friendly version of a virtual dollar store that delivers the joy and excitement of bargain shopping to your phone. They provide substantial savings (up to 90% on name brands) as well as a wide range of merchandise.

What They Did: Hollar created a Pinterest marketing campaign that addressed directly to their target demographic of frugal millennial mothers. They were able to raise awareness among this demographic thanks to the specificity of their market research. To help users navigate the software and, eventually, improve sales, they use Pinterest-like boards and features.

How They Did It: They used a highly thorough and sophisticated target audience profile as part of their direct marketing strategy. They were able to focus their Social Media marketing efforts with absolute precision on the virtual venues where their ideal clients preferred to hang out once they understood who they were.

6. It Allows for Customer Service Representatives

Social media marketing also provides the opportunity to have customer service representatives that are available 24 hours a day, seven days a week. They are able to respond to urgent questions quickly and effectively because they are able to respond directly through social media accounts rather than by phone or email.

Take this example from Spotify’s support Twitter account. A customer decided to ask a question via Twitter, and Spotify was able to answer it and help resolve the issue within a couple of hours.

7. Social Media Marketing Helps Build Loyalty Customers

It’s an apparent link: if clients follow you on social media, they’re more likely to select you over your competitors. They’ll also improve your traffic if they’re loyal customers.

# Make an effort to keep your devoted audience interested and happy. Here are a few suggestions:

# Distribute discount codes to your followers via social media.

# Pose open-ended questions that invite your audience to respond.

Conduct affordable give away items that will leave a long lasting impact, such as stickers, patches, tees, sunglasses, lanyards, hats, and Koozies.

The campaign encourages GoPro users to post their GoPro images and tag the company in order to be featured. By promoting their material on a regular basis, the company draws new customers by showcasing happy current customers and promotes brand loyalty with existing customers in one fell swoop.

8. Social Media Marketing Drives Traffic to Your Company Website

Social media marketing can help direct customers to your website. Search engines are excellent, but relying too heavily on them means you’re missing out on a lot of potential traffic. Inbound traffic from social media channels can be more diverse.

Though social networks are excellent for driving visitors to your website, you must consider not only what to post, but also how frequently to post. You don’t want to be that obnoxious marketer, or you’ll alienate your customers.
It is a nice approach to stick to a posting schedule for your material. This helps to ensure that your content is continuously posted.

BestBuy is the perfect example in this case. Best Buy used a bit.ly link to bring people from their tweet or other social media accounts to their website. Since BestBuy has more than 1M followers, they can easily drive a lot of traffic to their website using this strategy.

9. Provides Outlet To Share Your Company News

Social networking, like keeping up with industry news, is one of the greatest and easiest ways to keep the customers posted on your company news. If your company has a big announcement about a new product or an exciting event, it will go viral and pique people’s interest.

10. Can Help You Do Competitor Research & Keep You Ahead

Almost everyone has a social media account. At the very least, include your competition. That’s not necessarily a bad thing because you can monitor their social media to gain some valuable data.

The initial step is to determine who your rivals are and what their social media strategy is. You may accomplish this by closely monitoring their social media pages and assessing the type of material they post. You can even utilize various analytic tools to compare yourself to your competitors.

Of course, you’ll be able to see how many likes each post receives, but if you want to get deeper into how you compare to your competitors, tools like Rival IQ can show you activity and engagement rates.

Conclusion

In a world where more than 70% of internet users are active on social networks and spend more than one hour daily on average on those social networks, one should infer that social media networks have become a sort of reality where people connect, interact, and, of course, trust. One should also remember that more than 60% of those users access social networks via mobile devices, with strong indications that this percentage will only rise in the coming years.

In such a society, one must acknowledge that social networks constitute a new dimension of reality that has also become a part of the commercial sector. Over 90% of marketers say they are or will be utilizing social media for business and 60% say they have recruited new clients using social media.